Friday, June 10, 2011

1 comment:

A S Raghunath said...

This, if true, calls for action against TNS from MRSI.

All major market research agencies in India have a common code of conduct as defined by MRSI [Market research society in India],from time to time. Market research agencies have to abide by these common code of conduct.

This reports indicate two transgression:

1. No money or gift is to be given to entice a respondent to answer the questionnaire.

2. No research agency does a survey based on religion, ethnic background of the respondent.

The research agency should be asked to pack up in India.