Friday, August 19, 2011

how anna aura built up through tv media

20 Aug 2011


From Our Delhi Bureau

NEW DELHI: Team Anna has roped in half a dozen experienced hands from the electronic media to build up an aura of the anti-graft crusader through the 24-hour news channels to sway the masses across the country.

Heading the band of the media mangers of the group is Manish Sisodia, a former journalist of Zee News who jumped into the RTI movement with Arvind Kejriwal and runs his own NGO Parivartan. He is also a trustee of the Public Cause Research Foundation (PCRF).

His team knows tricks of the trade in the electronic media like no press meet at 7.30 pm when TV news channels run sports shows and would not cut them out to show Anna antics or at 2.30 pm when the Hindi news channels run Saas-Bahu shows giving them big ratings.

It advises how to remain in "breaking news" forever to keep up the heat on the government and never kick off a major protest on a Sunday when the TV channels telecast pre-recorded shows and space for live news shrinks while most top editors are not there to play up their news.

Among these media mangers is Shazia Ilmi, once a lead anchor on Star News who studied mass communication at Jamia here and did a diploma in broadcast journalism from the University of Wales, Cardiff.

Sisodia depends much on Aswathi Murlidharan who did her PG in mass communication from Bhartiya Vidya Bhawan here in 2006. She is with his PCRF since 2009. Others in his team include Abhinandan Sekhri, a writer and film maker who has worked as a reporter for TV news networks and writes political satire for NDTV, and Neeraj Kumar, a journalist-turned RTI expert, specialising in analysing orders passed by the information commissions across the country.


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